STORIES MOVE US
Everyone who plays has a story. We tell these stories so that people at all levels can see themselves as a valued part of their sport.
sharing your stories
Whether it's a celebration of a community's unique experience, a testament of resilience despite the odds or a solution to create a safe space, telling stories of equity, access and safety matters. It's an act of defiantly tackling the different barriers people face, together.
With Women We Run – Spotlighting positive change
International Women’s Day is an important opportunity for us to reflect on our contributions towards gender equality.
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adidas helping to level the playing field for next generation of athletes through partnership with Boys & Girls Clubs of America
By coming together to help drive substantive, long-lasting impact, the partnership will serve as a reminder that through sport, we have the power to change lives.
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Making Sport Equal for Girls: How adidas Breaking Barriers project is changing the game in Europe
Tune in for a recap on how the adidas Breaking Barriers Project is making strides in equal opportunities in sports.
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No-one represents the possibilities of sport better than Siya Kolisi
From humble beginnings in the townships of Port Elizabeth, to becoming a global icon – no-one represents the possibilities of sport better than Siya Kolisi.
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adidas Showcases Potential for Girls when Staying in Sport by Recreating Iconic 2006 Jose+10 Campaign Image with All-Star Line Up of Role Models and Icons
Today, adidas launches a new campaign to encourage the 43% of girls that quit sport at 13 to stay in football, by showcasing the power and potential of a future in the game.
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PARTNERS & PROGRAMS
Making Sport Equal can't be done alone. So we're teaming up and
co-creating with changemakers to develop programs for real, lasting impact.
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diversity, equity & inclusion
Creating culture, together. On the field or in our organization, we need fresh perspectives, open conversations and passion to make sport a place where everyone is represented and welcome.
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