PARTNERS & PROGRAMS
Impact doesn’t happen alone. That’s why we are proud to embark on this journey alongside our dedicated partners who understand the challenges and opportunities our communities face. Here you can discover a collection of our global and local programs that aim to drive access, equity and safety in sport.
global partners & programs
adidas Football Collective x Common Goal
aFC is a global football community platform that tears down barriers and creates opportunities to enable everyone experience the beautiful game. We’ve partnered up with Common Goal to use football as a force for change tackling issues like racism and gender inequality in 105+ countries. Together, we create a more inclusive game for everyone.
Learn more
adidas Runners x With Women We Run
Women have a right to safety while running. With Women We Run is our global running initiative focusing on building a community, rooted in allyship and advocacy, who actively combats gender-based violence and discrimination in the sport. Part of our ongoing commitment to foster a safer, more inclusive environment for women.
Learn more
local partners & programs
usa
adidas Beyond
A running club and mentoring program for NYC High School students that's guided by adidas Runners who focus on fostering health and wellness.
china
adidas City Sports Plan X Suzhou HHLX Foundation
This partnership focuses on the sports needs of students and groups with special needs, allowing participants to experience the joy of life and gain physical health.
usa
adidas Legacy
a basketball platform for underrepresented communities that empowers and unites the next generation of creators to make a better future.
south africa
Amandla
AMANDLA drives positive change for youth by creating Safe-Hubs in impoverished areas that offer sports, education, and mentorship.
china
Amity Foundation
This foundation works to enhance sports development in rural China by providing sports products, teacher training, and academic opportunities.
usa
Athlete Ally
Advocacy to move LGBTQI+ equality forward in sport by activating communities to lead and consult on creating more inclusive policies.
usa
Boys And Girls Clubs Of America
A network of clubs offering affordable sports access for youth to develop their confidence through recreational programs.
usa
Black Women’s Player Collective
Programming made to change the game of soccer for Black girls who face inequality.
europe
Breaking Barriers
Make sport equal for girls. The adidas Breaking Barriers Project equips the industry with the essential resources to drive change.
Learn more
china
China Children And Teenager Fund
This partnership focuses on promoting the all-around development of children & adolescents and creating more opportunities for them to fully enjoy the joy of sports.
brazil
CUFA
This organization promotes integration, empowerment and social inclusion through cultural, sports and educational projects in favelas.
usa
For Soccer
Soccer programming for Black and LatinX youth communities that challenges the US pay-to-play model.
usa
Girls on the Run
A running program inspiring girls to be healthier and more confident by teaching them how to train for and run a complete 5K race.
brazil
Gol de Letra
This foundation annually supports over 4,500 young people from socially vulnerable communities in Brazil with sports, education, cultural, and vocational training programs.
japan
Her Team
A project in partnership with Japan Football Association dedicated to creating an environment where teenaged girls are encouraged to continue playing football.
south africa
Kolisi Foundation
The foundation works to bring systemic change through sport and education by addressing gender-based violence and contributing to food security.
usa
L.E.A.D.
A youth development program that equips Black girls and boys to lead meaningful, sustainable lives through athletics, academics, civic engagement.
brazil
Museu do Futebol
As Brazil's largest football museum, this space offers exhibitions and programs that celebrate sports. It fosters discussions on gender equality, empowerment, anti-racism, and inclusion.
usa
Starlings
A volleyball and academic program that serves girls from low-socioeconomic backgrounds by offering a space to find empowerment, direction, and love through training and competition.
usa
The Hidden Opponent
Advocacy that raises awareness for student-athlete mental health. It creates safe spaces for athletes to be heard and coaches to be educated.
usa
U.S. Soccer Foundation
Supporting the physical and personal development of children in underserved communities through soccer by constructing pitches for youth play.
Learn more
people stories
Everyone who plays has a story. We tell these stories so that people at all levels can see themselves as a valued part of their sport.
Learn more
diversity, equity & inclusion
Creating culture, together. On the field or in our organization, we need fresh perspectives, open conversations and passion to make sport a place where everyone is represented and welcome.
Learn more