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Black Friday

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Sound the alarm! You just can’t miss our Black Friday sale – a unique chance to buy high-quality adidas style at reduced prices. With a huge choice of premium activewear and sportswear deals, you can take advantage of Black Friday discounts of up to 50%. If you’re embarking on a new exercise regime, need to update some tired items in your wardrobe or want to encourage kids in a new sports endeavour – check out our deals. Our Black Friday weekend event is a true extravaganza of sportswear deals that can’t be missed, it features hundreds of discounted items for men, women and kids. The perfect opportunity to plan ahead and get some pressies sorted early – our Black Friday deals on clothing, footwear and accessories can't be beaten for sports style and value.

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Update your training wardrobe for less with Black Friday deals

Shopping for exercise gear just got more fun thanks to the adidas Black Friday discounts. Whether you’re looking for clothing, footwear or accessories, you will be able to pick styles for men, women and kids in a large variety of cuts and colours. Start by picking a top and a matching pair of shorts or joggers, add a hoodie or a jacket to stay warm in the colder months, then choose a pair of trainers adapted to your sport of choice. Don’t forget to add useful accessories such as a bag to help you carry your sports gear, or socks that will add cushioning and comfort to every step you take.

Black Friday discounts matched with the highest quality gear

A successful exercise session starts with choosing quality gear that will support you during the most intense training moments. When it comes to clothing, it’s all about choosing fabric that will help you stay dry such as sweat-wicking textile, or the addition of mesh to increase breathability. As for footwear, it’s important to choose a pair with a rubber outsole for a better grip on all surfaces, while foam cushioning technologies such as EVA will give you the feeling of stepping on a pillow even when your training heats up.

Your exercise outfit just as you like it

Whether you prefer training in classic colours or like to add some fun patterns to your outfit, this Black Friday selection has something to suit your style. If you’re looking for winter gear then make sure you search for clothing equipped with insulation, while waterproof styles of jackets will give you the ability to train outdoors even in the rain. Don’t forget to look for small details that will make your experience more pleasant, such as pockets in your bottoms or your jacket which enable you to carry small essential items with you at all times.

Black Friday Frequently Asked Questions

Black Friday happens towards the end of November each year but at adidas we like to drop some special deals in the lead up to the big day. Check our site or sign up to adidas emails and be the first to land a bargain.

Black Friday originated in the US as the day after thanksgiving. It developed into a shopping day and went on to arrive in Britain around 2010. Now the adidas Black Friday sale is one of our biggest events in the shopping year.

We run lots of different deals on Black Friday but generally our Black Friday collection offers discounts of between 15–50%, sometimes more. We recommend signing up to the adidas mailing list and checking the site in the lead up to Black Friday if you want to get your hands on the best bargains.